Jon and Sarah Hauptman of PHLster Holsters

Jon and Sarah run PHLster Holsters, makers of the Enigma, other holsters, and groundbreaking education about how to carry comfortably.

Timeline:

• 0:00 - The journey to making holsters
• 7:58 - What was the need PHLster was responding to?
• 17:34 - When did Sarah know the Enigma was going to be good?
• 35:57 - How much of a breakthrough was the Enigma for PHLster?
• 41:35 - Education and holster fitment as a science
• 49:28 - What's wrong with telling people to dress around the gun
• 58:13 - The importance of online communities
• 1:08:52 - The dynamic around gun products marketed to women
• 1:20:21 - Social media as a design and manufacturing tool
• 1:29:48 - Nobody goes to the anti-gun range